OFFICE DEPOT QUICKBOOKS FOR MAC FOR MAC
According to Intuit’s research, more than half of QuickBooks for Mac users are running a service-based business that contrasts to the Windows side, where customers are more evenly divided between products and services.
In the case of Intuit’s Mac-using QuickBooks customers, that business tends to be in the services industry. “All of this boils down to saving businesses time and letting them get back to doing the things they do,” Kapadia said. To that end, Intuit is touting more than 50 new features and enhancements in the 2012 edition of QuickBooks for the Mac, with a special emphasis on features that let users access data more quickly while also simplifying multi-step tasks. “We’re optimizing our resources by solving for the user base we have,” Kapadia told Macworld. But Intuit believes the Mac and Windows versions of QuickBooks serve different audiences, so it’s emphasizing features in the Mac version that it believes addresses the needs of those users. That message may not be well received by some in the Mac community, who have bristled about disparities between the Mac and Windows versions of the accounting and business finance application since QuickBooks’s 2002 return to the Mac platform after a prolonged absence. “It’s about doing the things our users are asking for.
“It’s not about feature parity,” Kapadia says of QuickBooks for Mac 2012, which will be unveiled Wednesday. That would be a mistake, says Pranay Kapadia, group product manager of QuickBooks for Mac and Mobile. When the latest version QuickBooks for the Mac arrives on retail shelves later this month, some users may look to see how this release stacks up to its Windows counterpart.